One hundred founding members.After that, it is gone.
$95.99 a year, locked permanently. Strength and conditioning in one plan, sequenced around the week you actually work rather than the one a program assumes you have.
7 days free · cancel anytime
§01 — Why it exists
In January 2026 I tore my adductor on a threshold run. I am still rehabbing it months later. It finally made me do the maths on what I had been asking of my body: six days a week, double sessions, four on four off with overtime. None of my programming had ever accounted for any of it.
That gap is the whole reason IronShift exists.
Matt Wilson · Founder
15 yearsFirst responder
1:04 proHYROX Vancouver
3:26BMO Marathon
Pro lacrosseColorado Mammoth
§02 — What's in the app
01
Marathon prep, half and fullBuild-ups for the half and the full, long runs sequenced around your rotation.
02
HYROX trainingOpen to pro. Integrated strength and running.
03
Hybrid lift and runStrength and runs that complement each other instead of competing.
04
Strength and hypertrophyDedicated lifting blocks. Structured, progressive, all lifting.
05
Metcons and conditioningBuilt into the week, not layered on top of it.
The weekly adaptation
Every week IronShift reads what you logged, the sessions, the RPE, the synced activity, and adjusts what is coming. Missed sessions because of overtime and it recalibrates. Ran harder than prescribed and it pulls back the next intensity block.
§03 — A typical cycle
The sessions movearound the shifts.
Two days, two nights, four off. Eight days, not seven, because your rotation is not a calendar week. Read down the shift tags: the heavy lift and the hard runs never touch, nothing hard lands on the first night or the first day off, and the rest days are programmed rather than left over.
Day 1Day
Zone 2 run
Easy aerobic volume. Conversational, paced from your VDOT.
Day 2Day
Lower strength
The cycle’s heavy lift. Squat focus plus posterior chain.
Day 3Night
Rest
First night. The turnaround is protected.
Day 4Night
Upper strength
Maintenance press and pull, plus core. Kept medium on short sleep.
Day 5Off
Rest
First day off pays back the sleep debt. Nothing hard lands here.
Day 6Off
Tempo run
The cycle’s one hard run. Recovered, four days clear of the heavy lift.
Day 7Off
Rest
A full day between the two hardest runs.
Day 8Off
Long run
The aerobic anchor. Fresh legs, easy pace, last day off.
01The heavy lift and the hard runs never touch. Interference is managed session by session.
02Nothing hard lands on the first night, and the first day off is for sleep, not a tempo run.
03Rest is programmed, not leftover. Five sessions, three real rest days.
§04 — From the beta
Being a shift worker, you never know when you are going to be asked to extend your shift, or come in last minute. IronShift allows you to always get your training done, no matter how hectic your schedule is.
Brian M.First responder · 16 weeks in
I recently ran a 5k race and smoked my previous PR by almost 90 seconds. That previous time was from ten years ago.
Clayton R.Shift worker · several months in
After 20 years of shift work, a lot of gym days were groundhog days. Same exercises, same weights. Now I know exactly what I am doing each day, I can push myself because it logs my previous weights and reps, and I already feel a lot stronger.
Beta memberShift worker, 20 years · 11 weeks in
Nine weeks into the hypertrophy block and I can see my lifts increasing. It has kept me accountable while staying flexible around my schedule.
Joel D.Hypertrophy stream · 9 weeks in
§05 — The price
Founding rate
$95.99CAD / year
That works out to about $8 a month, billed once a year. The standard rate is $14.99 a month and rises as the product earns it. Yours does not.
One PT session$65 to $95IronShift costs less than two sessions with someone who has never worked a night shift.
Generic training app$149 to $180/yrNo schedule input, no rotation logic, no adaptation. Built for a 9-to-5.
HYROX online coach$150 to $300/moThe founding rate is built on the same programming that ran a 1:04 pro.
§06 — What founding membership includes
01
Everything we ever build, includedEvery future stream and feature we ship, included at your founding price. Forever.
02
First accessFounding members get new features and streams before anyone else.
03
Permanent price lockThe standard price rises as the product earns it. Founding members stay at $95.99 a year. Forever.
04
A direct line to MattMessage me directly about your programming or your rotation. No bots, no support queue. It only works while the group stays small.
05
Roadmap inputQuarterly, I review what founding members want built, and you see what gets prioritised and why.
A direct line to me only works while the group stays small. When the hundred spots are gone they are gone, and the permanent price lock goes with them.
§07 — Claim your spot
I built IronShift because there was no program that knew I was a first responder working four on four off. Every plan I followed assumed an ideal week I never had, and that assumption cost me a torn adductor and months of rehab I am still working through.
The first hundred founding members are the people who shape what this becomes. The app is live, the trial is free, and the founding rate locks permanently.
7 days free · cancel anytime